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Friday, January 6, 2012

Portable Battery-Powered Market at $611 Billion by 2016 - Market Reseach

January 06, 2012 07:08 ET

ROCKVILLE, MD--(Marketwire - Jan 6, 2012) - has announced the addition of the new report "Portable Battery Powered Products: Global Markets" to their collection of Energy market reports. For more information, visit

neon batteryImage by jimmiehomeschoolmom via FlickrThe market for portable, battery-powered products has grown from a few well-established niches such as flashlights and wristwatches to a diverse, rapidly growing market that encompasses computing, communications, entertainment, photographic, and publishing products; a variety of cordless tools; and entirely new classes of military and medical products. This diversity has been accomplished because of a unique synergy between the products themselves, the batteries they employ, and the battery chargers and power-management systems that recharge the batteries.

More than $423 billion worth of portable battery-powered products were sold in 2010, up from $410 billion sold in 2006. The market reached an estimated $479.6 billion by the end of 2011, and will reach more than $611 billion by 2016, growing at a compound annual growth rate (CAGR) of 5%.

Several entirely new classes of batteries have been commercialized during the past 25 years, including nickel-metal hydride, zinc-air, lithium polymer, and the widely used lithium-ion design. Meanwhile, improved microelectronic battery charger controller technology allows the commercialization of higher-performance, smaller, and safer designs. This, in turn, has allowed for the commercialization of portable products that would be impossible without improved battery chargers, notably portable computers, cell phones, digital cameras, multi-functional touch-screen devices, and cordless hand tools. At the same time, competitively priced non-rechargeable primary batteries remain established power sources for many kinds of portable products.
As this synergy continues to develop, there are areas in which the portable product, battery, and battery charger industries could experience the explosive growth usually associated with emerging industries.
The communication/multi-functional segment accounts for roughly 30% of the total portable battery-powered product market. This segment is estimated to have reached nearly $141 billion in 2011 and will grow to $181.5 billion by 2016 at a CAGR of 5.2%.

Computers are the second largest market segment with a 28% share. BCC forecasted this market segment would reach $133 billion by the end of 2011 and reach nearly $189 billion by 2016 at a CAGR of 7.2%.
For more information, visit

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